Classical music wins again!

In a recent study published in the International Journal of Hospitality Management (reported in Science, v313, p597, 2006) it was found that people who entered a bar stayed longer and drank more when classical music was played, as opposed to the "top 40". If German music was played, people tended to order German wines, while French music stimulated them to order French wines. The maximum effect, however, was seen when traditional "drinking songs" were played! The makeup of the "audience/pub crawlers" was not mentioned.

Glenn A. Gentry